SEO itself requires the knowledge and understanding of several digital marketing, web development aspects, and business understanding. In tandem, they can make up SEO services as a whole.
Here are the list of services SEO companies can include:
- Website optimization audit
- Website development (only if it is absolutely necessary)
- Domain, site, and consolidation migration
- Technical optimization
- On-page optimization
- Keyword research
- Competition research
- Conversion rate optimization
- Content scheduling and production
- Blog optimization
- Link building campaigning
- Citations management
- Brand reputation management
- Page keyword content audit
- Backlinks profile analysis
We can see from this comprehensive list that an all-in-one SEO company can have teams of:
- Web developers
- Content writers
- SEO specialists
- SEO analysts (technical)
- SEO strategists (non-technical)
In addition to work done, SEO services can include reporting aspects such as:
- Call, lead, and revenue tracking
- Google Analytics, Google Search Console, Google Tag Manager management
- Keyword rankings tracking
We can see that SEO services can include a variety of sub-services. A variety of skills is required for SEO work, such as programming languages, writing skills, and a knack for research and reporting.
One of the most overlooked service is an SEO company or freelancer’s involvement during migration processes. From past experiences, SEO specialists are involved too late during any type of migration, which can lead to disaster requiring backtracking of work. If you are constructing a new site, SEO specialists should be involve from the very beginning to help you plan your new site architecture, page code formatting, and technical plans. For examples, if redirects are not set correctly, this can result in the loss of rankings and organic search visibility.
Backlinks profile analysis is another technical aspect of SEO that may be underrated. A strong understanding of off-page SEO aspects (activities external to your website) is necessary to help rank your site. An SEO service can include analyzing the strength of your backlinks profile, anchor text diversity and ratios analysis, identifying spammy backlinks and recommending disavow action, and identifying backlink opportunities to go after.
More often than not, especially at a local SEO level, website optimization is the key. This involves a comprehensive audit to evaluate the overall health of your site and what work needs to be done to improve on its contextual signals. This eventually leads into: technical/on-page optimization, content scheduling and production, blog optimization, conversion rate optimization, and more.
We hope this helps you better understand what do SEO services include. It’s always worth asking your SEO company or freelancer what they specialize in and what work they can do. That way, you have a better understanding of what can be done for your business and how to work more effectively with your SEO specialist.